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My Work
Product
MORE WORK DOWN HERE
Analytics Suite
Analytics
-Nick Disabato
“...by far the most common interaction from the home page is to the pricing page. It routinely blows everything else away, including login from existing customers. Every heat map, GA funnel, and behavior recording I’ve analyzed points strongly to broad, perpetual interest in how much a service costs...”
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Your customers are either price-focused first or features-focused first. And it’s those price-focused customers we’re worried about most with pricing pages.
Responsive Design
Pricing Plans Page
I took a confusing and scattered plans page and created an updated & easy -to-understand plans page. Currently under test to check conversion rate between the old and new.
The original.
I found this article from InVision about the UX of pricing pages enlightening, particularly the following passage:
Product & Product Marketing
Online Banking Dashboard & Landing Page
01
Onboarding UI
02
Onboarding UI
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